Front with Lid in view
Side 1
Side 2
Back with Lid in view
Interior Tray
Tray detail
Interior after removal of Tray
Contents spread out
Contents removed
Interior Trays
Back Lid
Hibernation is a winter apparel set targeted towards teens! For this packaging project, I created a collectable set that's designed with a new monster for every year available only during the winter months. Leading winter apparel often targets an older adult audience with an emphasis on aesthetics and fashion. Hibernation strives to promote a sense of excitement while wearing otherwise normal articles of clothing. I illustrated Wilbur, the monster featured in the 2020 set, with the intent of bringing life to the gloves, hats, and scarves; he is often seen wearing the articles of clothing in silly ways to promote imagination and playfulness. Illustrations created in Procreate, Image Compilation done on Adobe Illustrator, Image Editing and box creation done on Adobe Photoshop.
HiBERNATiON Website ordering page: The website every year undergoes a slight redesign to fit the monster of the year. The monster illustrations will typically interact with the UI and complete the experience of the brand and its unique voice.
Downloaded Laptop mockup Designed by rawpixel.com / Freepik
Branding page for HiBERNATiON. Features the typefaces and when they are used, and the kit colors with unique names.
Original Animal Design
Original Monster Design
Package design concepts
Package design concepts
Interior concepts
Exterior design concepts
